Markup is the amount added to the cost of a product to arrive at the selling price. It is usually expressed as a percentage of the cost price.

How do I calculate markup?

Markup (%) = ((Selling Price - Cost) / Cost) × 100. For example, if cost is 100 and selling price is 150, markup = 50%.

How do I convert markup to margin?

Margin = Markup / (1 + Markup). For example, a 50% markup equals 50/150 = 33.33% margin.

Markup Calculator — Free Online Markup & Selling Price Calculator

Markup Details

Markup Breakdown

Cost Price 0

Selling Price 0

Profit 0

Markup 0%

Equivalent Margin 0%

Markup % Margin % Selling Price

What is Markup?

Markup is the amount added to the cost price to determine the selling price. It is typically expressed as a percentage of the cost price.

Businesses use markup to ensure they cover their costs and generate profit. Different industries use different standard markup percentages based on operating costs and market conditions.

Markup Formulas

Selling Price:

Selling Price = Cost × (1 + Markup% / 100)

Markup (%):

Markup = ((Selling Price − Cost) / Cost) × 100

Cost from Selling Price & Markup:

Cost = Selling Price / (1 + Markup% / 100)

Markup vs Margin

Markup is based on the cost price. A 100% markup doubles the cost as the selling price.
Margin is based on the selling price. A 50% margin means half the revenue is profit.
A 100% markup = 50% margin. A 50% markup = 33.33% margin.
Markup is always higher than or equal to the equivalent margin (at the same profit level).

Common Markup Ranges

Grocery: 5-25% markup
Clothing: 50-100% markup
Electronics: 20-50% markup
Restaurants: 200-400% markup on food
Jewelry: 100-300% markup

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